![]() ![]() The TikToker uses the sleeves of her sweatshirt for the same purposes in her CoHo sob session. In the time-lapse video that posted of herself reading Ugly Love in one day, she can be seen burying her face in the pages to absorb the tears. #CoHo videos on TikTok are often viscerally performative, starring readers so overcome with emotion that they are gasping and screaming. This subset of TikTok, where enthusiastic readers share book recommendations, is credited with making many of today’s bestsellers, from Madeline Miller’s Circe to the suddenly trendy work of Agatha Christie. Originally published in 2016, It Ends With Us became a bona fide phenomenon over the pandemic via BookTok. Her Twitter bio reads: “I don’t get it either.” The literary establishment has long counted on movie tie-ins or celebrity platforms to set a blockbuster in motion, but neither factor is at play in Hoover’s case. (She is especially big in the Philippines and Brazil.) These would be big numbers in any industry, but are especially stunning in one where bestsellers are often counted in the tens of thousands. ![]() Four million copies of It Ends With Us have sold in the US to date, and 20m Hoover books have sold globally. ![]()
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